‘What Facebook’s Latest Changes Mean for Publishers’ – HubSpot
Christian Mongillo says, “The digital ecosystem is undergoing a lot of changes. From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all?
Fortunately, we have you covered with an extra set of eyes and ears. The work that we do here depends upon the success of the entire digital universe: we’re always up to speed on the biggest changes and opportunities in marketing as a result.
Recently, Facebook has been undergoing some changes that will be of particular relevance to publishers. Here’s what the following two updates will mean for your audience-building strategies moving forward:
Audience Optimization
In January of this year, Facebook introduced Audience Optimization, an organic targeting tool that helps publishers reach and engage their target audiences. The tool allows Facebook page admins to improve the relevancy of their posts by indicating who’s most likely to engage with them”.
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