‘4 Ways to Maximize Facebook for Your Business’ – Entrepreneur
Yaniv Masjedi says, “Facebook has changed the game for small businesses ever since its launch 12 years ago. More than 40 million companies now utilize the social network to create pages, invite communities to events, advertise and engage with customers. It is hard to believe that a mere 13 years ago, most entrepreneurs used only the Yellow Pages and print newspapers to spread the word about their businesses.
Related: Use These Strategies to Engage Your Facebook Fans
Are you a new entrepreneur wanting to make the most of your Facebook presence this year? If so, here are four ideas that can help increase your visibility in no time.
1. Get creative with your responses.
A customer — or potential customer — is a captive audience during the short time he or she decides to comment on your page. So, seize the attention of that person by responding quickly — within a few minutes — to any content customers post. Too busy to monitor your Facebook page all day? Dedicate an employee to maintain your social media, or consider assigning a staffer to monitor it for a three-hour block, to be followed by someone else for the next three hours and so on — whereby you spread the responsibility”.
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