‘A Marketer’s Guide to Making the Most of AdWords′ – ‘Convince & Convert’ Blog
David Chapman says, “Many people ask me how they can optimize in AdWords. I tell them to look for opportunities in their campaigns. (highlight to tweet) There are numerous AdWords reports that can help you find areas with room for improvement. In this post, I am going to highlight some of the most actionable ones.
Identify Metrics and Goals
Here’s a list of common metrics that should become the basis of your AdWords strategy:
– Clicks
– Impressions
– Click-Through Rate (CTR)
– Cost
– Average Cost Per Click (CPC)
– Average Position
– Quality Score
– Conversions/Converted Clicks
– Cost per Conversion/Cost Per Converted Click”.
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