Tommy Wyher says, “Far too often companies have a blog that is sporadically updated with a random post but not much goes on the blog.

This is a huge waste since a blog can be one of the best marketing tools available to the marketing department even if it is just a small company. Companies who have blogs that aren’t updated on a consistent basis might look closed to website viewers or that they do not care to update it which looks unprofessional to many.

Keeping the attention of readers is another battle that editors face. Having a blog with boring subject matter that just advertises the company can have people avoiding the blog as they do not want to be sold or read old spun content. The following are some tips on how to grab the attention of readers and keep them coming back/sharing content”.

Content Cheat Sheet: Quick Tips To Keep Your Readers Attention

Business.com

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