Al Gomez says, “Google revealed in October that it uses artificial intelligence to help with 15% of search queries. Named RankBrain, the system analyzes vague, ambiguous queries and matches them with the most relevant results.

It’s a critical component to the search-engine giant’s algorithm. In fact, Google’s Greg Corrado told Bloomberg that RankBrain is now the third-highest signal contributing to a search-query result.

Google – and similar search-engine services – are getting smarter. As marketers, we no longer can rely solely on traditional digital strategies such as link-building or social-media signaling. We need to be far wiser. How? By first analyzing how Google’s current algorithm components work in conjunction with RankBrain”.

Creating Content for Google’s RankBrain

Content Marketing Institute

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