‘Deliver more value to the inbox: 4 dos and don’ts’ – Marketing Land
Cynthia Price says, “Email offers the best return on investment when compared with every other digital discipline, with 68 percent of marketers surveyed by Econsultancy rating it either “excellent” or “good” at delivering ROI. But far too many brands aren’t seeing that kind of return in the inbox because they’re not taking advantage of everything email has to offer.
Gartner reports that customer experience is the new battleground for marketers seeking to attract and retain customers. When you send an email with the right message to the right customer at the right time, that experience helps forge a lasting connection that leads to more brand loyalty (and more sales).
If you’re not seeing the kind of ROI you’d like, it might be time to step back and see if any of these tried-and-true lessons can add value to every email you send”.
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