‘Is Twitter is becoming a dark social channel?’ – Econsultancy
Patricio Robles says, “In spite of its recent travails Twitter remains one of the most popular social networks, and a new update could hasten its rise as a potent dark social channel.
This week, Twitter announced that it has added a Message button to tweets in an effort to make it easier to share them via DMs in the Twitter iOS and Android apps.
According to Twitter product manager Somas Thyagaraja…
Every day, millions of people send Direct Messages to communicate privately with friends, family, experts, brands, and anyone else they find interesting on Twitter.
In fact, we’ve seen the number of messages sent grow over 60% in 2015. And the number of Tweets shared privately has grown even faster, at 200% in just the second half of last year.
In other words, a growing amount of the conversation and sharing activity on Twitter is taking place away from public view, where it can be monitored and analyzed, meaning that Twitter is increasingly doubling as a dark social channel”.
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