David Reilly says, “For many B2B marketers, creating and distributing content is a challenging and time-consuming process.

LinkedIn has traditionally been a very text-heavy social network for professionals, but has now evolved into a very powerful platform for hosting and distributing content.

In this post I’ll examine how LinkedIn provides a formidable commercial opportunity for content marketing via three solutions.

This information is taken from Econsultancy’s new Guide to LinkedIn Marketing Solutions.

1. Pulse content platform

Pulse is LinkedIn’s self-publishing platform which brands can use to post content for their subscribers.

This is a valuable platform for publishing long-form content on expert opinion and insights based on your own area of expertise”.

Three ways to use LinkedIn to support your content marketing strategy

‘Econsultancy’ Blog

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