‘Why 2016 Will Be the Year of Video Marketing′ – ‘Convince & Convert’ Blog
Eric Hinson says, “January has come and gone, and February slipped out the door right behind it. Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December.
But did you set the right goals? And are you using the right tools to achieve those goals?
The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out.
Video isn’t just a nice afterthought. It’s a chance to take your marketing strategy into the stratosphere.2 (highlight to tweet)
The good news? It’s springtime. It’s a fresh start—a chance to do marketing better. And it’s not too late to tap into the power of video. Here are just some of the many reasons 2016 is the year of video marketing.
1. Video Will Help You Dominate Your Marketing Objectives
One of our main messages at Explainify is that video is not a silver bullet.
By saying that, it may seem like I’m shooting myself in the foot with that silver bullet, but it’s true: video, on its own, isn’t magically going to grow your business. But if you use video strategically to accomplish specific business objectives, you’ll see serious returns”.
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