‘Get Found: How to Use SEO for Small Business Growth’ – Business.com
Sarah Patrick says, “As a small business owner or manager, growing your company can be challenging, especially when working with a somewhat limited budget and a lack of brand recognition.
How do you get your services in front of the right people?
To raise awareness about your company, it seems reasonable to invest in advertising and marketing. However, 69 percent of small businesses in the US dedicated less than $10,000 to advertising and marketing in 2015, and only 22 percent plan to increase their advertising and marketing spend in 2016, according to new survey data about the state of digital marketing in the small business market.
In many cases, when it comes to designing and executing a marketing strategy, there is a bootstrapping mentality, whoever has the time, interest, or basic knowledge volunteers to own the task. This approach to marketing means your company’s growth goals depend on a single person’s ability to get your business’ content, products, and services, in front of the right people, both on and offline”.
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