‘How marketers are tackling personalisation in Manila’ – Econsultancy
Jeff Rajeck says, “Dozens of client-side marketers attended a recent Econsultancy roundtable discussion in Manila about Customer Experience (CX).
Personalisation was one of the topics discussed, and this post looks at some of the key talking points.
Personalisation is a top priority for marketers this year according our global Digital Trends 2016 report.
Nearly one-third of survey respondents (31%) indicated that ‘targeting and personalisation’ was in their top three priorities for the coming year, more than any other digital-related area”.
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