‘How to Sell Your Ideas to Questioning Clients’ – HubSpot
Jami Oetting says, “Ideas don’t sell themselves — no matter how good they are.
Oftentimes, the better the idea is the more hesitation there is.
To be able to produce the type of creative and marketing campaigns you want to — the ones that push the limits of your team, show off your skills, and provide those impressive results your clients want — you need to get better at convincing clients of the value of your ideas. It’s time to embrace the skills of the salesperson.
To get your clients to say “yes” more often, follow these tips to increase your persuasive powers.
How to Sell Your Ideas
1) Make the Client Comfortable
According to Oren Klaff, author of Pitch Anything, the client must be feel at ease before you begin presenting your idea — or you’ll never have a chance.
Klaff writes: “In the vast majority of cases, they don’t [feel at ease] because they don’t know how long they’re going to be stuck listening to you”.
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