Chris Kerns says, “Television is changing right before our eyes. Cord cutting, video on demand and the lack of commercial interruption have fundamentally shifted how we watch our favorite shows. But one of the biggest shifts in the media industry over the past few years has been binge-watching.

Up until a few years ago, the term “binge-watching” was barely even on our radar.

These days, it’s become a way of life. Marathon watching sessions have become a national obsession. And one of the biggest companies driving this watch-all-you-want trend is Netflix.

Since it was founded in 1997, Netflix has changed the way we watch, pay for and talk about entertainment. Its social media efforts have grown over the years as new social channels have emerged, and have grown the company to a combined Netflix fan base of 25 million (combining Facebook page likes and Twitter followers)”.

Streaming social: What marketers can learn from Netflix’s social strategy

Marketing Land

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