’12 Audience Considerations for Your Real-Time Content’ – CMI
Rob Garner says, “Diving into the world of real-time content, where your tweets, posts, blogs, etc., are consumed the minute they’re published, is not for the rigid. Every viable business is solving someone’s problem or making someone’s life better, which means that no matter the subject, someone will care enough to read about it – and you’ve got to be prepared to roll with what the audience is telling you.
In fact, that’s where you need to start – from the perspective of the people who will be consuming your content. These 12 tips will help keep your audience top of mind – and keep your content engaging.
1. Be strategic and answer the question of “why”
As a rule of thumb, always ask “why” when setting your audience engagement strategy and approach. Make your purpose known to your teams from the very beginning of planning and execution. The voice of your target audience should be evident in the content itself”.
Comments are closed.
