‘5 Video Marketing Mistakes Businesses Need to Stop Making’ – Business.com
Matt Byrom says, “With 91 percent of businesses citing that they plan to increase or maintain their spending on video in 2016, it’s evidently clear that video marketing is not just a passing trend, but one of the very best ways to connect with your audience.
Everywhere you look, people are sharing videos, or even making purchases after they’ve watched a video.
But what happens when your video doesn’t get shared, or produce any sales? It could be that you’re making one of these classic video marketing mistakes.
1. Creating One-Size-Fits-All Video Content
The key to a successful video is to make sure that you aren’t trying to kill all birds with just one stone. Sure it’s better for both your time and budget to create just one video, but ask yourself this; would you write one blog post and expect it to improve your SEO, bring you more traffic, build leads, and improve sales? As with any content you produce, different types of videos will bring about different results”.
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