‘Analyze This: The Comprehensive Guide to Email Analytics’ – Business.com
Garrett Dunham says, “Email marketing works. Don’t believe me? Just look at the data.
More than seven percent of all customer acquisitions are driven by email. This makes email the second most effective customer acquisition channel (behind search at 15.9 percent).
Perhaps even more interestingly, customers acquired through email marketing spend 12 percent more than average.
Finally, one of the most fascinating (and hey, exciting) statistics on marketing is the following:
The average return-on-investment for email marketing is $44.25 for every dollar spent.
Read that again.
Email marketing is a fantastic channel through which you can acquire hordes of customers, but only if you know what you’re doing. You need to know if what you’re doing is working, and if it isn’t, what you need to change”.
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