Tim Peterson says, “Brands are about to get a much better idea of how people feel about feel about their Facebook posts and who those people are.

In late February, Facebook officially rolled out a set of emojis called Reactions so that people could be more specific than the “like” button allows about how a post made them feel. Problem was, if brands wanted to keep track of how many people clicked “haha” or “wow” on a post, they had to do so manually or use Facebook’s own Page Insights analytics tool. Otherwise, Facebook grouped the five new Reactions together with “likes” when brands checked out that data using a third-party measurement dashboard.

Now, Facebook is ready to expose specific counts for every type of Reaction on their posts when brands access that data through a third-party dashboard. On Tuesday, during its F8 developer conference, Facebook introduced a Reactions API that would let those dashboards request the Reactions-specific data”.

Facebook exposes Page posts’ Reaction counts through new API

Marketing Land

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