Sam Davtyan says, “As an entrepreneur, you’re told to manage your personal brand. As a company, you’re told that content marketing is the next best thing to promote your company.

But how do the two things interact? How do you use content marketing to build your personal brand?

First, let’s talk about why building your brand is important

Investors, employers, and future collaborators will research you on the Internet.

We’ve always expected business partners and future employers to find out as much about us as they can, especially as we seek more powerful positions in the workplace. Social media, therefore, is just another tool that is likely to be used to research potential investments.

It’s a cold way to put it, perhaps, given that many of us started using social media to reconnect with high school classmates and send pictures of kids to far away family members. But social media has evolved into a new way to discuss what’s happening in the world around us, and many people have used it to show at least one facet of who they are. When this is done purposefully and carefully, it can help give employers or investors insight into who you are, which can help them differentiate you from the crowd”.

How Personal Branding and Content Marketing Go Together

Business.com

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