‘How To Start Your Ecommerce Retention Strategy’ – HubSpot
Alex McEachern says, “We’ve already covered what retention marketing is, and why today’s elite ecommerce stores have already started on a retention-focused strategy. But where should you begin with your own retention strategy? Read on to learn what to do before you get started, how to allocate your marketing budget, and when you can expect to see results. Let’s get started!
Where Do You Start?
Every tall building started with a solid framework, and every tall tree started with the roots. Retention marketing is the same. You can create something amazing, but you need to lay down a strong framework.
“If you don’t know where you are now, you will never know how far you have gone.”
The framework you need is an understanding of your current metrics. Measuring your current ecommerce stats will show you where you are, so you can measure the effectiveness of your retention marketing strategy”.
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