‘Three key charts from our 2016 Email Marketing Census’ – Econsultancy
Ben Davis says, “This year it’s the 10th anniversary of Econsultancy’s Email Marketing Industry Census, in association with Adestra.
Subscribers can download the full census but first let’s look at three key charts from the report.
Email atop the ROI charts
Though marketers may seem to have had a love-hate relationship with email as digital has matured, the channel continues to rule the roost for ROI.
Almost three-quarters (73%) of company respondents rate email marketing as ‘excellent’ or ‘good’ when it comes to ROI. This is up from 66% in 2015.
Only 5% rate email poor for ROI. This figure is as high as 26% for display advertising.
Email marketing and SEO (organic search) have vied for the top position in the last three years. This year, email marketing wins by 9% (returning ‘excellent’ or ‘good’ ratings)”.
Comments are closed.
