‘Your Business Doesn’t Need a CMO: 4 Ways to Outsource’ – Business.com
Erik Huberman says, “Startup owners know marketing their products is the most direct path to growth in sales and revenue, which undoubtedly leads many of them to hire in-house CMOs.
However, marketing is similar to technology in that many leaders think it needs to be a core competency of their businesses, when, in reality, it doesn’t.
Think about it: If you’re starting an E-commerce company, do you need to hire an entire IT department, or do you just need to have a website built? Just because your business is accessible online doesn’t mean you need full-time developers on staff.
The same is true for marketing. Your company can see savings in the range of 40 to 65 percent just by outsourcing high-level positions like a CFO or CMO instead of hiring a full-time employee. For less money, you can contract someone who will not only get the job done efficiently, but who will also not be looking to justify, retain, or grow his or her in-house position”.
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