Danny Sullivan says, “Facebook wants to ensure that Messenger is the new way that businesses can connect with people, pushing the platform and new bot support at today’s F8 annual developers conference.

Facebook CEO Mark Zuckerberg spoke for the first 30 minutes of the opening keynote, outlining a broad vision of a world that’s better by being more connected. Messenger had perhaps the starring role in this, which got further detailed by others in following talks.

A new Messenger Platform was announced, allowing developers to create bots that can automatically interact with customers, even to perform such actions like purchasing shoes.

Facebook stressed that the bots won’t simply be “command-line” chatbots that have gotten attention recently but will be more featured and app-like”.

Facebook’s Messenger Platform launched, allows businesses to build bots

Marketing Land

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