Patricio Robles says, “Brands like BMW, Southwest Airlines, Target and GE are increasingly experimenting with livestreaming, and some believe the medium will become an important part of the digital video marketing mix.

So what should brands looking to embrace livestreaming do to increase their chances of success?

Here are seven tips.

1. Pick the right platform

There are a number of popular livestreaming platforms. Celebrities like Madonna embraced Meerkat, which has since pivoted away from livestreaming.

Twitter’s Periscope has been employed by The Late Show with Stephen Colbert.

And with Facebook’s livestreaming push, many brands will no doubt be considering the world’s largest social network for their next livestream”.

Seven helpful tips for livestreaming success

‘Econsultancy’ Blog

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