Sarika Pariwal says, “Long-tail keywords can help even smaller and newer websites to “steal” traffic away from the big and established players. All it takes is some intelligent keyword research and content creation.

So here’s a lowdown on the what, why, and how of long-tail keywords.

What

Keyword phrases that typically contain 3-4 or more words are known as long-tail keywords. They tend to show a more specific search intent on the part of the searcher, narrowing down the results to only the most appropriate.

These keywords are less general than 1-2-word keywords (AKA “seed” or “head” keywords) and have lower search frequency (i.e., they are used less in searches). The resulting traffic from these long-tail search terms is therefore relatively less than for general keywords, but that traffic is more targeted, with much higher chances of conversion”.

A Primer for Getting Ahead With Long-Tail Keywords

MarketingProfs

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