‘Does Guest Blogging Still Work?’ – Business.com
Matthew Toren says, “The simple answer is, “yes and no.”
The entire concept of blogging has changed.
Back when blogging made the transition from its roots as an online journal to a respected means of communicating on a broad scale with a target audience, it was primarily just that: a communications tool.
Some of the key benefits of blogging were the ability for an audience to interact through commenting and the opportunity to build an audience through blog subscription.
Both were highly prized attributes of the biggest and most successful blogs out there: they had large, enthusiastic fan bases that routinely devoured every post the blogger created the moment it appeared”.
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