Olivia Dello Buono says, “It’s not a new concept, but it’s getting a lot of hype lately amongst the email community. It’s even been coined the “next big thing” in email.

We’re talking about interactive content.

Interactive content brings a fresh approach to email, a channel often looked to as static and dated. (We know that’s not true.) Personalization, animation, segmentation; the possibilities are endless. And it’s not just about creating really, really, ridiculously good-looking emails.

Interactive email can:

– Make your content more compelling
– Improve your engagement
– Delight your subscribers

So why aren’t more brands doing it?”.

4 Ways Interactive Content Can Up Your Email Marketing Game

AWeber

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