Fam Mirza says, “Startups and small businesses have little to no reputation.

Nobody knows who you are or what you stand for. One of your immediate concerns is branding.

If you want to start a path to better branding this year, look to big companies for inspiration. You can learn a lot from big brands, and there’s no reason why you can’t do what they do.

These five big company branding strategies are going to enable you to brand your business in the coming 12 months.

Develop Unifying Branding Standards

Why do you recognize brands like Coca-Cola and Google the moment you spot one of their products? It’s because they have the clearest branding standards in the world. They have the same colors, they have the same fonts, and they have the same styles”.

5 Branding Strategies Small Businesses Can Use from Big Companies

Business.com

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