‘Do Businesses Still Need a Google+ Account?’ – Business.com
Brian Hughes says, “As a Facebook and Twitter competitor, Google+ never really stood a chance, certainly not after Instagram charged on the scene (and to a lesser degree Tumblr, Snapchat, WhatsApp and YikYak).
From the confusing design to weird names (remember sparks?), it seemed doomed from the start. Even Google Authorship, which promised to turn us all into instant thought leaders, failed to pan out.
And yet, every few months, a new social media or search blog article would surface declaring that businesses absolutely needed to be on Google+, which left a lot of CMOs pretty frustrated.
If you’re not-so-secretly relieved that Google+ as a social network is dead, you’re not alone. A lot of business owners I’ve spoken with struggled to find value in the platform.
“To be honest, while we have a Google+ account, we were never that active from a social media standpoint,” says Yi Pan at BuySellRam. “Our marketing team always found other networks, like Twitter, to be much better for real-time interaction”.
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