‘How to Match Key Metrics With Your Content Goals’ – CMI
Kelsey Meyer says, “If your goal is to lose weight and you want to measure your progress, you use a scale to track pounds or a tape measure to track inches. You would never measure your weight loss by tracking your height.
If you did that, you’d never know how far you’ve come — how many pounds or inches you’ve lost — and you wouldn’t be able to objectively see whether something you’re doing to lose weight is working. It’d be nearly impossible to hold yourself accountable, and it would be a waste of your time, energy, and resources.
It’s common sense. You wouldn’t record your height to measure how much weight you’ve lost. Unfortunately, some content marketers lose that common sense when it comes to tracking the success of their content efforts”.
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