Brian Carroll says, “Marketers by the very nature of what they do are constantly trying to predict what’s going to happen next. That could include answering questions like: What’s our next big campaign? How will this new channel perform at generating leads? Will this strategy work?

But marketers seldom — if at all — get to sit back to wonder about or predict the broader future of marketing.

In my role as chief evangelist, I often get to talk to influencers about what they’re seeing in the marketing community. When I read about Nick Johnson, Brand Director, Incite Group, and the research he did to understand the future of marketing, and later writing a book about it, I wanted to talk to him about what he learned and how marketers can get ready for the future of marketing.

Brian Carroll: What inspired you to research and write about the Future of Marketing?

nick-johnson-headshotNick Johnson: A variety of things really, so I’ve been fortunate enough to be in a position to speak with senior marketing executives on a daily basis for five years now in my position of running Incite”.

How to Be Ready for the Future of Marketing in 3 steps
MarketingSherpa

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