Jeff Rajeck says, “Personalisation is a top priority for marketers in 2016 according our global Digital Trends 2016 report.

Nearly one-third of survey respondents (31%) indicated that ‘targeting and personalisation’ was in their top three priorities for the coming year, more than any other digital-related area.

Another recent Econsultancy survey, however, revealed that only 8% of marketers in South-East Asia are doing anything more than ‘basic’ content personalisation for their email marketing.

Why do so many marketers see personalisation as a priority and so few spend significant resources on it?

To find out, Econsultancy invited dozens of client-side marketers from the equatorial entrepôt of Singapore to discuss CX at roundtable discussions on April 7th”.

Personalising the customer journey: Key trends from our Singapore roundtable

Econsultancy

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