Patrick Armitage says, “We are currently experiencing a content marketing upheaval, the likes of which have never been seen before. Brands are increasingly reliant on third-party platforms for their content and distribution.

These are exciting times — but also uncertain ones. Is this reliance a good thing? A bad thing?

Whatever it is, it’s definitely going to change how we think about the conventions of content strategy.

The latest trends reshaping content marketing

Consider the most recent trends that are changing the conventions of content marketing:

Trend 1: Brands now launch their online presence via social first and their website second.

Clique Media Group (publisher of Who What Wear, Byrdie and My Domaine) launched Obsessee from one landing page with links to their social channels. There was no traditional website. Their content, the content they’ve created to announce the launch of their brand… rolled out on third-party social sites.

“General interest sites should be where the audience is,” Nicholas Carlson, editor-in-chief of Insider, told The Business of Fashion. “Where the audience is these days is on social.”

Trend 2: It’s going to be harder to measure the ROI of your content if you want a first-mover advantage”.

Should you move your blog to Medium or Facebook? The post dot-com era for content

Marketing Land

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