Neil Patel says, “The exact details of Google’s search algorithms aren’t public knowledge, making it somewhat difficult to know exactly what it is the search giant is looking for in quality websites.

One of the most commonly misunderstood aspects of these quality rankings is the importance of “white-hat” link-building as part of a solid SEO strategy. The term refers to the desire to create a good product or a service that people will want to link to (the “white-hat” reference) and that over time may increase your search ranking.

The confusion over white hat was ignited during a February 2015 Google Hangout with John Mueller, one of the search company’s webmasters: Mueller cautioned against the practice of “spammy link” building, meaning that companies were breaking Google’s policies by purchasing links from websites or getting irrelevant sites to link back to theirs”.

6 Advanced Techniques for Link-Building as a Future SEO Strategy

Entrepreneur

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