‘6 Email Marketing Challenges And How To Overcome Them’ – Business.com
Shane Barker says, “Email continues to be considered the most effective marketing tactic. It’s also one of the least difficult to execute according to research conducted by Marketing Charts.
However, like all other marketing channels, email marketing has its fair share of obstacles to overcome.
The good news is that there’s always a solution to these email marketing challenges. Let’s take a closer look at the biggest issues plaguing marketers and the solutions for each.
1. Earning New Subscribers
A recent report from Campaigner on the biggest email marketing challenges for 2016 revealed that earning new subscribers is #1. The report was based on a survey of 506 email marketers who claimed that increasing open rates was the biggest problem for them the previous year.”.
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