Zak Stambor says, “The test, available to verified Google Plus accounts, adds a social element to search results.

Google Inc. is experimenting with a feature that allows small businesses, brands and public figures verified in the Google Plus social network to publish posts that appear in search results related to the post.

For example, when a consumer searches for the band LANY, he sees a carousel of posts that include the band’s “Where the hell are my friends” video, a link to the same song on Spotify and a link to the band’s tour dates.

The search giant quietly began testing the feature in January with presidential candidates and has since expanded the test to a range of small businesses, musicians, athletes and TV shows”.

A Google test lets retailers publish directly to search results

Internet Retailer

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