‘An Exploration of Podcasting SEO in 2016’ – MOZ
Dan Shure says, “Marketers: Add podcast promotion to your skill set
Sure. This post is for podcasters.
Hi Podcasters. You may find the below interesting, perhaps educational — and I hope you leave your insights for the Moz Community in the comments below (I’ll be reading and replying to all of them).
But even if you never plan on having your own podcast, this post is for you, too! I see the marketing of podcasts will being an important addition to any marketer’s skill set in 2016 and beyond.
So below, we’ll examine iTunes ranking factors, lay out promotional strategies I’ve used to grow listeners in my first 6 weeks of podcasting, and I’ll transparently reveal all of my podcast’s metrics.
Before I show you this, though, let’s look at exactly how much podcasts are growing”.
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