‘Capturing Micro-Moments & Answer Boxes for content success’ – Econsultancy
Richard Marriott says, “Part of the luxury of my job is that we get to work with a lot of brands and identify new opportunities for them to gain extra search traffic.
One topic of conversation that’s ‘hot’ at the moment is around understanding Micro-Moments to drive long tail traffic and also use these to capture additional search real estate by occupying the Google Answer Box.
Now I’m not a massive fan of buzzwords but like it or not these ‘micro-moments’ should be forming a critical part of your on-page content strategy for 2016 to ensure you are always supporting your customers throughout every stage of the buying cycle.
Firstly, lets start with the basics, what is a micro-moment?
Micro-moments
In a nutshell, mobile has significantly changed the customer journey by allowing us to be ‘always on’.
The traditional journey is now different and broken down into lots of real-time, intent-driven search queries”.
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