‘How to Optimize Contests in a Social Media Campaign’ – Small Business Trends
Timothy Carter says, “To be successful in a social media campaign, you need to have a mechanism for audience growth. Most of your tactics, such as posting new content regularly and engaging with your audience on a regular basis, will carry this effect to some degree, but if you’re interested in scaling your strategy up, or if your traditional methods have led you to a plateau, you’ll need something stronger to earn new followers.
One of the best ways to accomplish this are social media contests, which offer up a prize or reward in exchange for some audience participation. Contests are especially powerful because they have a tangible incentive, they include a natural means of engagement, and they’re highly shareable, thus making them highly visible and capable of yielding a strong ROI.
But how can you make sure you’re getting the most out of your social media contests?
How To Optimize Social Media Contests
Step One: Choose the Right Function
Don’t let the generic term “contest” confuse you; there are actually a number of different types of contests you could use to support your brand. Some will work better for you than others, but each have advantages and disadvantages”.
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