Steven Keith says, “Over 90% of CMOs agree that their organizations must develop a publishing function to execute their growth agenda and manage the rising cost and complexity of content operations, according to a Forbes 2015 report Publish or Perish.

With near unanimity on the need to drive strategic content marketing, many companies are looking more seriously into what building a content publishing function into their organizations would look like, and how it might function.

A number of companies have done this well and developed a thriving publishing model, creating new paths that keep customers thoroughly engaged. Red Bull, Adobe, and Deloitte are three powerful examples. But for each of these it took some energy to get where they are”.

How to Solve 5 Barriers to Implementing Content Marketing Programs

Content Marketing Institute

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