‘Increase Your Marketing ROI with Free Content’ – Entrepreneur
Eric Siu says, “Increasing your marketing return on investment (ROI) happens when you increase your returns, decrease your costs or both. Both, of course, is what most marketers aspire to, but it’s admittedly difficult to achieve. One of the easiest leverage points in the equation is to reduce costs, and that’s where free content comes in.
No, I’m not talking about the older content models, where writers distributed content in exchange for backlinks. Those sites served a useful purpose at the time, but are no longer as appealing to marketers, thanks to changes in Google’s algorithm. Today, duplicate content can push your site down in the search engine response pages, or SERPs, even if it’s used ethically, and legally, from an open source.
Instead, consider three creative ways to obtain and use free content without violating the intellectual property rights of the authors. These methods take a little bit of work to source and massage the original content, but they can save you a lot of time and money when it comes to content creation”.
Comments are closed.
