‘Restoring the Balance: Native Advertising, Branded Content, and Finding a Win-Win-Win for the Internet’ – Business.com
Garrett Gan says, “The digital advertising industry is fraught with media hyperbole, every week with a new company claiming a panacea that will revolutionize the workflow, targeting, or optimization for all marketers.
However, looking back, how many of these solutions (outside of Google and Facebook), have really truly reached a preeminent, and more importantly, indispensable position in the marketplace where it touches almost every single marketer or agency?
The entire industry ebbs and flows with new solutions coming out every week, or month, with old ones dying off, or struggling to get by. From the looks of it, this will always remain the case.
Marketers have been known to be attracted to shiny new objects, and want to test the brand new kid on the block that claims to solve all their problems. But all this does is to set up incentives for an industry that is in a constant state of churning out new products, and burning the ones that don’t work”.
Comments are closed.
