Will McInnes says, “It’s no secret that the marketing landscape continues to evolve, including the modern CMO’s approach to accelerating his or her organization’s “buzz,” lead generation, and content engagement efforts.

However, one additional crucial element of marketing that all CMOs need to be addressing right now is social listening and analytics.

Social data has the ability to transform and better inform the decisions CMOs make within their organizations every day, and it can heavily influence long-term marketing tactics.

Social intelligence can provide tremendous value, but if the modern CMOs don’t start acknowledging (and acting on) the value social data provides—they risk losing brand relevancy and losing touch with their consumer base in a hurry.

So, how can CMOs begin to factor social intelligence into their business approach? What do they need to understand to fully take advantage of social data?”.

Win With Social Intelligence: Vital Tips for CMOs in 2016 and Beyond

MarketingProfs

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