‘How to Build a Brand that Customers Passionately Love’ – MarketingSherpa Blog
Brian Carroll says, “Every Friday leading up to June 7, when IRCE begins in Chicago, MarketingSherpa will be diving into the lessons learned from last year’s Media Center interviews with speakers and attendees, such as Eoin Comerford, CEO, Moosejaw. He and I spoke last year about taking risks in campaigns in order to reap the rewards of customer loyalty.
“What it comes down to is, do you want a brand that people will care about? If you try to be all things to all people, you’re really nothing to nobody,” he said.
By playing it too safe, brands can evoke only apathy from consumers — “You’re just vanilla,” Eoin said”.
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