Patricio Robles says, “Thanks to the rise of social platforms like Instagram, more and more brands are adding influencer marketing to their digital marketing mix.

But as influencer marketing matures and the most prominent influencers become more costly to work with, is it time for brands to adapt?

As detailed by Digiday’s Yuyu Chen, a growing number of brands are looking to micro-influencers, social media users without massive followings but who might be able to deliver better results with the right strategy.

According to Markerly, provider of an influencer management platform, Instagram users with fewer followers have a higher Like and comment rate than those with a greater number of followers”.

Is micro-influencer marketing viable?

MOZ

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