Greg Sterling says, “It’s now well established that people spend more time with their smartphones than they do with their PCs. The obvious implication of that is a “mobile-first” or cross-platform marketing strategy.

That extends to branded or sponsored content as well, according “The State of Branded Content,” a new report from Polar. The document exposes aggregate customer data surrounding time spent by publisher category, advertiser category, geography and device type. The data are drawn from campaigns running on its platform over the course of the previous year”.

Report: Engagement with branded content on mobile 63% higher vs. PC

Marketing Land

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