‘Shifting the organization towards cross-channel marketing’ – Experian Marketing Forward
David Gamber says, “5 key questions from the 2016 Digital Marketer Webinar
In our recent webinar, Shift happens: How marketers are navigating their biggest challenges of 2016, Spencer Kollas, VP of Global Deliverability at Experian Marketing Services, and Sal Tripi, AVP Digital Operations & Compliance at Publishers Clearing House spoke about the biggest marketing challenges of 2016, including the organizational steps required to center cross-channel marketing programs around the customer. Check out their answers to our viewers’ most pressing marketing questions:
Q: How can I convert current customers to a cross-channel marketing approach?
A: While an internal conversion team is always a good start, it is ultimately not up to the company to choose how the customer engages. What is essential is that your company provides customers with the channels of their choice and provides them an incentive for multi-channel use. With different channels supplementing each other, it will become apparent to users that multi-channel engagement provides a better experience. An example of this is a mobile push notification letting users know about something occurring on your website”.
Comments are closed.
