‘The Miles Davis Approach to Content Marketing Strategy’ – CMI
Jason Miller says, “If you’ve ever met me or seen any of my photography then you know I have a passion for rock ‘n’ roll. But as every good marketer knows, it’s important to continually expand your horizons. Lately, I’ve been doing that by diving into the genre of classic jazz.
The more I listen to and study jazz, the more parallels I see between sophisticated jazz and great content. Maybe you can compare great jazz with pretty much great anything – but the other day, I was listening to this excellent NPR profile of Miles Davis’ Kind of Blue album, and I kept having aha moments in relation to my own work. See if you can relate.
There are good reasons that Kind of Blue is one of the most influential albums ever recorded, and they don’t all have to do with pure musical talent. The story behind this landmark record and its universal appeal can be broken down into several critical lessons for content marketers”.
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