Ben Davis says, “When it comes to automated email campaigns, many companies are falling short.

According to the recent Email Marketing Industry Census in association with Adestra, a mere 55% of the marketers surveyed said their company’s in-house automated campaigns were ‘quite successful’.

In even more mediocre news, just 7% deemed them ‘very successful’.

So why is email automation such a tricky tool to master?

Here are some key findings from the report.

Pulling the trigger

Automated emails are triggered by consumer behaviour, but it seems a lot of companies feel comfortable focusing on just a few core actions.

With 46% of automated emails being triggered by new customer sign-ups, the welcome email has long reigned supreme. However, it is certainly not the only trigger worth using”.

Why marketers are failing to make the most of automated emails

MOZ

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