‘Writing Emails That Sell’ – AWeber
Olivia Dello Buono says, “There’s a difference between being influential and being “sales-y.”
Here’s where sales gets a little fuzzy for most people. How do you know when you’re pushing too much? How do you know if you’re doing enough?
John says influence comes from uncovering people’s needs and wants – and delivering value that helps address them.
Another great way to avoid sounding like a salesman? Speak as though you’re talking to a friend, human to human. In other words, keep your content personal and aim to solve the problem of each individual you’re reaching out to”.
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