’10 Tips to Make Your Sales Emails 10X More Effective’ – HubSpot
Claire Murdough says, “Imagine this: You’ve just received a new email, adding yet another to the 200 messages already crowding your inbox. But once you start reading, you realize this email feels a little different from the rest. The formatting on your name is a little off and some guy you’ve never heard of before is writing to you as if you’re old pals.
Congratulations. You’ve been targeted by automated email outreach — and not the good kind.
Email prospecting is clearly a valuable strategy for sales reps. Unfortunately, it’s often poorly managed and poorly customized. Done right, however, it opens doors that would never otherwise be cracked.
10 Easy Improvements to Make to Your Sales Emails
1) Eliminate “I know how you’re feeling” statements.
We’ve become so accustomed to beginning our emails with, “I know how you’re feeling” or “I know what you’re thinking.” The problem is, we usually don’t. And when we assume we’re speaking to a prospect’s pain points, we run the risk of missing the mark by a mile”.
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